Roots Canada Lookbooks
Page Concept Design (2017)
I prepared this design sample in preparation for Roots Canada's interview.
This concept web page design is based on a past campaign called “Roots Loves Taiwan”. The main design objective was to promote four unique leather bags.
I used elements like leaf bookmarks and Polaroid photos to design this page in the style of a travel journal. The concept was to illustrate the experience of travelling to different countries, enhanced with Roots’ products. Viewers can learn that Roots’ products can fit into different cultures stylishly and naturally.
The typeface used is “Brushed”, which reminds me of Asian calligraphy, matching the campaign topic and graphic style. It made the entire design feel more vibrant.