Dairy Farmers of Canada – Consumer Hub (2019)
In 2019, DFC asked us to build a new hub in its existing online ecosystem that aims to target dairy consumers.
The purpose of the hub is to educate the public about Canadian dairy products, the dairy industry, and to provide a wide range of dairy recipes to enjoy Canadian dairy. The site encourages Canadian to choose Canadian dairy instead of imported dairy.
What I did:
UX: Studied the ecosystem (Industry Hub and Teach Nutrition Hub) and developed the information architecture, sitemap, wireframes and sustainable component library to bring the user-centred design solutions to the DFC Consumer hub
UI: Created 100+ original dairy illustrations for the dairy product pages and collaborated with the Creative Director to create new UI design
The new hub has attracted considerable traffic. The client was satisfied with our services and hired us to help with the development of the new Dairy Nutrition hub.